Culture & Experience Platform · Education · World Heritage

World EmbassyWorld heritage as experience. The world as a stage.

World Embassy makes the world’s cultural and natural heritage tangible – walkable, understandable and open to all. A curated place where lists become experiences.

~970  World Heritage ~235  Natural Heritage ~760  Intangible Heritage
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The Core Idea

Heritage becomes experience.

World Embassy combines the emotional power of a cultural experience venue with the depth of a modern museum: walkable, understandable, ever-changing and family-friendly.

Cultural heritage, natural heritage and living intangible heritage are not just exhibited but made tangible – with originals, craft, immersive technology and the voices of the communities themselves.

Not just exhibit.
Make it tangible.
Pass it on.

What is World Embassy?

A culture park, a living lab, a stage for the world.

Not another large building – but a curated programme that can be realised step by step.

01

Experience with meaning

Big images, walk-in installations and family logic: wonder first, learn after.

03

A world stage in residence

Countries, continents and natural and cultural realms that change each year. The world as guest.

World Embassy turns lists into experiences: see, hear, touch, understand, return.
The Repertoire

World heritage in three dimensions.

A theme broad enough for decades of changing programmes – every format curated and rigorous.

Cultural Heritage

Buildings · Cities · Cultural landscapes · Industry & technology
~970
Sites worldwide

Natural Heritage

Ecosystems · Geology · Biodiversity · Natural phenomena
~235
Sites worldwide

Intangible Heritage

Dance · Music · Language · Craft · Rituals · Cuisine
~760
Elements worldwide

Figures rounded, as of 2026. Heritage is not appropriated but conveyed respectfully – with partners, communities and clear rights.

Heritage becomes programme

Six experience formats of many.

Example formats – indoors and out, for families, schools and guests.

Cuisine

Live baking, country kitchens and family workshops.

Cuisine

Music & Sound

Instruments, voices and sound spaces from around the world.

Music

Dance & Performance

Capoeira, flamenco, tango – with workshop and hands-on session.

Dance

Masks & Rituals

Craft demonstration plus curated performance.

Festival

Workshops

Washi, carpet weaving, organ building – material, technique, patience.

Craft

Immersive Spaces

360° projections, AR and accessible learning spaces for schools.

Indoor
Living heritage from around the world

The world as guest.

From Argentine tango to Turkish coffee: living heritage that works as an experience.

Tango from Argentina
Argentina
Tango
Flamenco from Spain
Spain
Flamenco
Washi paper from Japan
Japan
Washi paper
Carpet weaving from Azerbaijan
Azerbaijan
Carpet weaving
Organ building from Germany
Germany
Organ building
Kimjang from Korea
Korea
Kimjang
French gastronomic meal
France
French gastronomic meal
Pizzaiolo from Italy
Italy
Pizzaiolo
Turkish coffee
Türkiye
Turkish coffee
Four experience layers

A programme that connects space, education and events.

The result is not a loose mix, but a readable dramaturgy.

01

Free Heritage Trail

Outdoor art, sound and small AR stations – low-threshold and ticket-free.

03

Living Festivals

Music, craft, cuisine and performance – curated with communities.

04

Conferences & Premium Events

Receptions, press formats and international partner events.

Low-threshold outdoors — immersive indoors — curated as a festival.
Indoor & Technology

All-weather heritage worlds.

Immersive hall experiences for families, schools and rainy days. Technology serves the story – not the effect.

  • Immersion with purpose: projection, sound and movement serve understanding
  • AI as a multilingual, age-appropriate companion
  • 360° sound: chants, stories and rituals in the room
  • Originals as anchors – loans, craft and materiality give aura
Cultural Rights & Co-Curation

Communities tell their own traditions.

World Embassy is not a showcase about cultures, but a platform for shared authorship.

  • Co-curation with origin communities, experts and curators
  • Fair fees – artists and knowledge-holders are visibly compensated
  • Consent & rights for image, sound, objects and narratives
  • Dignity over folklore: respectful mediation, not mere spectacle
Values & Principles

A platform for heritage values.

World heritage (1972), intangible heritage (2003) and cultural diversity (2005), thought together – in expert dialogue.

Education

Heritage made understandable – for families, schools and young communities.

Co-Curation

Communities tell their traditions themselves, not by proxy.

Protection

Endangered sites and natural heritage made visible – without adding travel incentives.

Mediation

Respectful, rigorous and with clear cultural rights.

Independent initiative. World Embassy is an independent, private project idea. Heritage is conveyed respectfully – without any official logo, licence or status promise from UNESCO. The UNESCO name, acronym and logo are used only with explicit authorisation; the DUK/UNESCO guidelines are observed.

Look, listen, touch, understand, return.

Contact

Let’s talk about World Embassy.

Would you like to support the idea, help shape it or learn more? We look forward to hearing from you.

Email
gohlke@world-embassy.net
Enquire now